Mr Tata, How To Buy Myself An Aquifer in the Himalayas?

For he must surely know the procedure, owning one himself.  How cool is that - an aquifer all to oneself in the Himalayas, the water from which can be sold for the same price as diesel without all the hassle that the latter entails.  I believe diesel can be a bit more difficult to source and all, though I may be mistaken.  

These big industrialists hold all the aces, don't they?  

Hear it from the man in charge, R. K. Krishna Kumar, a Director in Tata Sons: 

We want to partner PepsiCo to distribute Himalayan widely. They have the liquid bottle distribution strength. We don't have that. We can tap that strength to take Himalayan to international markets. Hopefully soon, we will take it to one or two countries. A product like Evian is a source product. Given the uniqueness of the water sources, there is no reason why Himalayan can't be taken to other markets and compete with brands such as Evian. The source, our aquifer in the Himalayas, is a unique source. We have vast reserves. We can tap it, bottle it and make it a global brand.

(Emphasis mine)    So how do I get hold of an Himalayan aquifer?  Once I do that, the next steps are so simple: tap it, bottle it and sell it for a song after entering into a Joint Venture with a global giant:

Tata Global Beverages and PepsiCo India have joined hands to make a foray into nutritious beverages space.

The two have already floated a new company by the name and style of NourishCo.

The joint venture rolled out its first product, Tata Water Plus, on Thursday here at a press conference. Claimed to be the country's first nutrient water, Tata Water Plus is priced at Rs.16 for a 750 ml Pet bottle.

...

“It is taste neutral. It looks and tastes like normal water but with added goodness of nutrients that are bio-available,” says a release.

It had also brought the top-end natural mineral water brand Himalayan (priced at Rs.40 a litre) into the NourishCo fold.

Note the Rs.40 a litre in the last line.  Now, about that nutrient water.  Bio-available doesn't mean what it sounds like.  It does not mean that it comes naturally in the water.  It basically refers to how much of the nutrient can be absorbed by the body.  So I now get a sneaking suspicion that the water is "taste neutral" and "tastes like normal water" because that is what it is - normal water.  Swindle anyone?

Anyway, it is nice to know that our largest industrial conglomerates are on the job of lifting the country out of poverty.  Rs 1L+ nano and Rs.40/litre water and so on.  Hang on, a more affordable tractor would have helped more, you say?  I think you're just jealous of the Tatas.

Car Manufacterers Pushback Against Diesel Car Tax

Additional tax on diesel cars will further impede industry growth: M&M

Terming the calls for imposing additional tax on diesel vehicles as “retrograde”, homegrown auto major Mahindra & Mahindra today said such a move will only further impede growth of the industry which has had a difficult year in 2011.

Reacting to issues raised from various quarters over usage of subsidised diesel fuel for “luxury” and seeking imposition of additional tax to the tune of Rs 80,000 on diesel cars, the company said use of diesel fuel for luxury personal vehicles is less than 0.2 per cent.

“In my opinion to consider an additional tax on diesel vehicles is a retrograde step...” Mahindra & Mahindra President (Automotive and Farm Equipment Sectors), Mr Pawan Goenka, said.

Urging the government not to consider such a move, he said: “In the upcoming Union Budget, this is perhaps the most critical item for the automotive industry which will have a significant impact on the growth of the industry in the upcoming fiscal year.’’

Explaining why such a move would prove counter-productive, Mr Goenka said: “A tax on diesel vehicles will further impede growth of the industry which has had a difficult year in 2011.’’

Of course, the industry estimate of the percentage of diesel used by diesel cars is flawed :Press Release: CSE trashes contention that diesel use by cars is very low.  Got to keep those profits rolling in.

The Profit Motive

Over in the US, an utility in the private sector commits hanky-panky.  PG&E diverted safety money for profit, bonuses

Pacific Gas and Electric Co. diverted more than $100 million in gas safety and operations money collected from customers over a 15-year period and spent it for other purposes, including profit for stockholders and bonuses for executives, according to a pair of state-ordered reports released Thursday.

An independent audit and a staff report issued by the California Public Utilities Commission depicted a poorly led company well-heeled in its gas operations and more concerned with profit than safety.

The documents link a deficient PG&E safety culture - with its "focus on financial performance" - to the pipeline explosion in San Bruno on Sept. 9, 2010, that killed eight people and destroyed 38 homes.

 But privatisation will always work.  Yes.

Airplane Boarding Woes

Most Annoying Airline Delays Might Just Be in the Boarding:

It now takes 30 to 40 minutes to board about 140 passengers on a domestic flight, up from around 15 minutes in the 1970s.

The invisible hand! Competition! Progress!

Fishy Definitely

On the menu, but not on your plate.

It happens for a range of reasons, from outright fraud to a chef’s ignorance to the sometimes real difficulty of discerning one fillet from another. But industry specialists say money is commonly the motivator: It’s a way to increase profits - a cheaper fish sold as something more pricey - on the assumption that customers will not detect the difference.