No, That's No Good Either

3 years late:

Shimla: Senior BJP leader L.K. Advani on Monday admitted that the party’s “India Shining” slogan during the 2004 Lok Sabha election was a “mistake.”

“India Shining slogan was a mistake. The better slogan would have been India Rising,” Mr. Advani, who was the Deputy Prime Minister during the NDA rule when the slogan was coined, said here.

Of course, regular readers of this blog will be aware that our editorial stand on this topic is that the latter slogan is also quite a washout.