Sambit Bal writes in Cricinfo:
Tell Preach it, brother.
Take the current predicament of this World Cup as an example. The major stake-holders in the tournament - the television channels and major sponsors - risk losing millions, either in cash or kind, if India go out in the first round. They are not the number one team in the world by a mile. Not even number two. They are ranked sixth in the ICC team ratings and, while that might not always be the best indicator of a team's worth, they have not won a competition of note outside the subcontinent since 1985. Yet the fate of the World Cup rides on them. It's a disaster waiting to happen.Like they say on the comment threads: