What's with British newspapers and Indian cricketing superheroes? First it was Chappell telling a British newspaper that Ganguly wanted to play for the India team only because of money. Now it is Atherton insinuating something similar in another British newspaper about Tendulkar. Why don't the pommies leave our gods alone? Not that I'm clean though - I too have long suspected the unseen hands of the market behind the strong groundswell of support for Tendulkar, as I'm sure many others have. One doesn't build a brand with lots of hard-earned money and just let it crumble because of declining cricketing powers. Many things need to be sold to the consumers before that happens. Promises to keep etc.