07-Apr-2007

Media Feels The Heat

The BCCI cracks down on player-sponsor nexus - limits the number of endorsements per player to 3, and number of players a company can sponsor to 2, and bans players signing exclusive contracts with electronic or newspaper media. Among other changes.

The media lets out a giant squeal. Rajdeep Sardesai takes up the injustice to players - his sports editor even calling it 'restrictive trade practice'.

I say - go for it BCCI.

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